Using Audio to Promote Your Website

If you think about it, the internet has long been a place where people interact with each other and share information.  That’s one of the reasons why it can be such a boon for businesses.  After all, your local newspaper doesn’t have the same distribution, the local radio waves don’t have the breadth of availability, and even the local television station can’t reach the same number of potential clients like the internet.

So many companies, just like yours choose to use the internet to promote their businesses.  That means that in a very real sense, the only way to get your website noticed is to truly stand out, and the competition is certainly fierce.  One of the easiest ways to get more people to visit your website, and possibly become your clients is through the proper use of auditory material.
While we are visual creatures by nature, we also notice sounds quite easily.  In fact, some research would suggest that because we are so visually oriented, we use our hearing ability to notice new things.  A rustling in the leaves or a snippet of a news cast on the radio catches our attention, and we use our eyes to gain more detailed information.

Another reason why having audio files on your website is a great tactic for drawing traffic is because many search engines today are designed to not only highlight written content, but video and audio files as well.  How many times have you done a search for a product, and found videos relating to the subject matter at hand?  Well each one of those videos or podcasts relates back to a particular website, either through direct links or shared ones.  In essence, those websites have double or even triple the exposure than they would have with a static website itself.

Of course, if you chose to use audio files to make your website more interactive, you need to make sure that the website visitor can interact with the website.  The method of delivery of your audio content is extremely important, almost as important as the content.  If you can afford to, consider supplying your dedicated player instead of using YouTube or Google Video.  While both YouTube and Google Video are great ways to distribute to the masses, they are also maintained by outside entities, and problems with uploads, site crashes, and even just routine site maintenance have to be dealt with on a regular basis.  Also, having our own player on the website often provides a more professional appearance.

Remember, audio files will help enhance your viewer’s experience of your website, but only if used in a tasteful manner.  The last thing a potential client wants is to have their ears assaulted with noise – or sounds that are extremely jarring and unpleasant.  So if you chose to use audio files on your website, remember that they are a compliment to the content, not in competition with it.