Tips for Website Traffic: Remember that Quality Beats Quantity in the Long Run

One of the classic rules of thumb for increasing online traffic to your website is having your site submitted to as many search engines and directories as possible.  You want everyone to see what you have to offer, and if you list your website on every search engine directory under the sun, you’ll be set for life, right?

Not so fast.

While it is true that getting your website listed on many different search engines is important, you also have to remember that you are running a business, and trying to make it profitable.  The important thing is to look beyond the potential superhighways of website traffic to the true destination of what you want – a high conversion rate.  As a business owner, the whole purpose of increasing the traffic to your website is to gain more clients.  So the question becomes how to you balance broadcasting to millions of potential website users and focusing on the ones that may be interested in your business?  A scope that is too broad means that you are wasting your time and money.  On the other hand, focusing too narrowly means you may miss an opportunity just out of your focus area.

So what is a business owner to do?  In reality, it really is a balancing act, and one that takes a few tries to master, or the help of a professional.  The trick is to submit your website to both general search engines, and specialized directories, and do so at a cost effective way.  For example, if your website sells outdoor equipment, you probably don’t want to advertise on a directory that focuses on interior design.  However, a search engine devoted to travel may be just the ticket needed for piquing someone’s interest in your all-terrain hiking boots.

The next thing of course is taking the time to submit your website to all the different directories that would fit the bill.  If you choose to do it manually, prepare to spend a great deal of time on this project.  However, you will have the satisfaction of knowing that the directories that you are using will target your chosen audience to the best of their abilities.  It takes a little longer, but there is little wasted effort once you get the hang of it.

Of course, using a service to automatically submit your website to search engines and directories is another option, and one that many business owners utilize.  There are advantages, of course, including a decrease in the amount of time spent, and the overall number of website submittals versus the overall cost.  In many cases, website promotion professionals or automatic submittal programs have become quite adept at handling large volumes.  A word of caution, though – with higher submittal rates come the inherent risk that somewhere along the line your site will show up on a directory that simply doesn’t fit.  While one wrong directory submission in a great while might not seem like a bad thing, it can add up.  Also, remember that once your site is listed on that directory, it can be quite difficult to have it removed, as well as the impression that it has made on your potential customer.