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Free Web Traffic

March 12, 2012 By Leave a Comment

Want to get massive traffic without paying exorbitant amounts of money in advertising? Then read on to learn how to build a high traffic website without spending a dime in ad money.

The #1 Secret to Free Traffic: Consistency

Many beginner marketers want to build a successful business overnight. It just doesn’t happen that way.

The most important thing to getting a ton of free traffic is consistency. You won’t get a ton of readers by publishing one good article. You won’t’ get a ton of watchers by releasing just one video. You won’t rank highly in search engines overnight.

The key to consistently getting high traffic is putting out great content on a regular basis. This builds trust in both your customer’s eyes and the search engine’s eyes.

The Most Instant Method: Article Marketing

Article marketing has been around for about five years now. The technique is simple: Write an informative article and publish it to an online article directory like EzineArticles.

The keywords you target are important. Try to pick out keywords with a small to medium amount of search volume with low competing keywords.

A Great Way to Build a Name: Video Marketing

Another great traffic source is video marketing. You can easily create a content video and distribute it to hundreds of websites – In just minutes.

Again, consistency is the name of the game. You probably won’t be able to get a flood of traffic by submitting one video. But if you establish yourself as a well known expert through video marketing, you can easily build yourself a name, a ton of traffic and a ton of backlinks.

Search Engine Optimization

SEO is perhaps the most powerful method to get free traffic. It’s also the method that takes the most time, is the most competitive and has a certain amount of randomness factor to it.

There are several key factors that play into getting your website highly ranked. Having great unique content is one. Having a ton of backlinks to your website is another. Finally, selecting the right niche, subniche and keywords can make a world of difference.

If you have unique and innovative content, other people linking to your website consistently and you choose a market with not too much competition but enough traffic to make it worth your while, then you have a good chance of having your website make it to the top of the search engines.

Social Media

Social media like Twitter, Facebook, Digg, StumbleUpon and many others are often overlooked by internet marketers.

Getting your website to the top of Digg can get you so much traffic that it could get your hosting shut down – Even if you’re running a dedicated server.

There are two types of social media: Media that will generate traffic, such as Digg or StumbleUpon, or media that will help you get people who are already interested to come back – Such as Facebook fan pages or Twitter accounts.

The key idea behind social media is becoming a part of the conversation of your target market. If you’re in the yoga health community for example, your goal is to become well known enough in that community that your name means something. All these social media outlets are tools to help you do that.

How Successful Can You Be With Free Traffic?

There are hundreds of examples on the internet of people building six or even seven figure businesses online all without paying a dime in advertising.

The secret is producing consistent high quality content and marketing it well. If you apply even just one of the techniques above properly, you’ll get yourself a very nice stream of traffic.

Filed Under: Marketing

Ten Essential Things You Should Know About Branding

June 21, 2011 By Leave a Comment

Branding is much more than having a consistent logo or a look that people will recognize.  In truth, it is how your clients experience you as a person, and as a business entity.  It is also how everyone perceives your company and all the work you have done to create such a formidable and dependable business.  Keeping that in mind is essential for any successful branding campaign.  In that frame of thinking, here are ten things that you should always be considering as you create and grow your brand.

Remember that a quality brand is how your company rises above the rest in the eyes of the client.  Taking the time to make the most effective brand through research and interaction with clients is well worth the time.  Doing so will help convince your potential clients that you are willing to put the time and effort into their needs to win and keep their business.  After all, if you take the time to do the little things like business cards with exceptional quality, imagine what you would do for something as important as a client.

Another aspect of good branding is the protection that it provides during times of struggle.  Sooner or later, despite your best efforts, your business will receive some negative press.  Having a strong and established brand will help others recognize your company as being reliable and respectable.  It also provides a way for your customers to recognize the value that they have come to expect from your company and your brand.  This value and willingness to provide a known, quality service is also a great way to protect you and your brand from unfair pricing competition.  After all, if you are known for providing the best service around, people will be willing to pay for it.

Another aspect of a brand that you should keep in mind is that a solid brand will allow you to introduce new innovations and new products to a wide array of clients and potential clients.  The brand can be your gateway to introducing how you are changing the playing field to the other players.  Think of companies such as Google or 3M.  These companies are constantly introducing new things – and their innovations are trusted and accepted simply because their brand has become known for quality and expertise.

Keep in mind that your brand and your business need to be consistent from the top brass to the temporary worker in the mailroom.  How you operate will be reflected in your brand no matter what you do, so it pays to work in the most effective and efficient manner that you can.  Take the time to research your competition, see what they excel at, and in what areas you can improve.  After all, you have the best product and service imaginable.  Why shouldn’t your brand reflect that?

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Why You Should Consider Personal Branding

June 14, 2011 By Leave a Comment

In today’s business world, it is important that your clients and any potential ones realize exactly what you have to offer, and how you can help them.  One of the easiest and most effective ways to accomplish this goal is through the use of personal branding.   If you need some more convincing, here are five solid reasons as to why personal branding is a great idea.

First, it is important to realize that personal branding is about understanding what you are all about.  Where do your skills lie?  What do you focus on naturally?  What engages your passion?  If you know these things, you’ll be able to not only convince others, but also offer them a higher quality service or material.  So the first advantage of personal branding is the ability to show yourself, and others exactly what you are capable of doing.

Perhaps the most noticeable benefit of personal branding is that it helps you create a unique image in the competitive market.  No matter your chosen career or business, chances are there are people out there who will be vying for the same clients.  Personal branding allows you to stand out from the rest.  A strong personal branding allows your potential clients to understand that you have the necessary skill, knowledge and product to produce exactly what they need on a consistent basis.

In so many cases, a successful business is built on reputation.  Your clients, whether they are a multi-national corporation or the small grocery store down the street want to deal with someone what places value and effort into the opinions, services and products that they present.  By having a consistent personal branding, you can present yourself as having that and so much more. It is this ability to alter and affect how people perceive you and your business that is the most effective reason why personal branding is so popular.  Think about this; if you can establish yourself as the go to person for your chosen area of expertise, how would that affect your business growth potential?  How many people could you potentially help?

In the end, besides the increase in potential business and the widening of your client base, a solid understanding of personal branding will also help you build a solid relationship with those around you.  By allowing others to see you as you truly are, and where you excel, you can easily building a solid networking foundation that can help both you and your business grow beyond your wildest dreams.

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Why Personal Branding is So Important for the Success of Your Business

June 7, 2011 By Leave a Comment

Perhaps one of the most important aspects of creating a personal brand is the image that you portray to the world around you.  Creating a personal brand that is appealing is essential to rising to the top of your game, and even becoming the champion in the arena of your choice.

Look around you at the successful businesses, be they large or small.  What is the one thing that most of them have, especially on the personal level?  In all cases, their success depends on how they treat the customers and look out for their clients.  A friendly and engaging attitude can always do wonders for increasing the success and reach of a business endeavor.  A friendly face and an attentive person can create a great impression on nearly any customer.

So the question becomes how to accomplish this idea of creating a unique personal brand?  Well, one very effective method is to become the expert that everyone goes to for advice and help.  This, of course requires experience and education, and getting your name and word out there through blog posts, interviews, and other forms of interaction.

Another important aspect to creating an effective personal brand is to have a good marketing plan.  After all, it’s hard for your brand to be recognized if no one sees your face or hears your voice.  Therefore, at the start of every fiscal year take a look at your marketing plan and make changes accordingly.   Make sure you develop specific goals that are both attainable and realistic.

It’s also important to be able to convey what you do- and why you’re the best at it – in as short amount of time as possible.  This is commonly called an elevator speech, and its well worth the practice and use.  If you can describe what you do in less than sixty seconds, chances are people will be able to remember you, and what you can provide them.

Finally remember that promoting your personal brand is about building a network of contacts that can lead to more business and more clients.  How you act, how you dress, and how you treat those around you is extremely important.  Remember that every time you meet someone, you have the chance to make a good or better impression.  Every chance meeting can turn into something better, so never pass up the opportunity to make a genuine connection.  After all, your life, and your business will be better for it.

Filed Under: Marketing Tagged With: ,
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